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5 A/B Testing Techniques For Low Site Traffic

5 A/B Testing Techniques For Low Site Traffic

There’s no suitable moment to declare a split-test winner. You can’t be confident of the findings when a test runs long enough to be statistically significant. Even the prominent players, with the massive traffic needed to establish statistical significance, need help to guarantee their findings.

Problems With Statistical Significance

In A/B tests, statistical data shows whether your modification is better or worse. Presented as a percentage. A 50% statistical significance threshold means you can only be 50% confident of your exam results. Thus, 50% is not significant in any subject. This is your scientific experiment. You want it proper, therefore, yeah. Find the truth, not the winner, even if you wish to get 90% to win. Tests should be called at 95%. At 95%, outcomes are just 5% random.

Besides A 95% Significance Threshold, What Else Do You Need To Perform An Accurate Test?

  • Base conversion rate. What is your control page’s current conversion rate?
  • A noise estimate. You wish to compare conversion rates in your test.
  • Traffic. Your significance level, lowest detectable impact, and baseline exchange rate will determine how many visits each modification requires for reliable findings.

Your control page’s baseline conversion rate is 5%. You and your team decide to verify that a 10% conversion rate increase is attributable to your improvement, not chance. You test at a 95% significance threshold to avoid 5% flukes.

A sample size of 31,000 visits is needed to compare two pages. Most firms find that number significant. It will take 85 days to reach statistical significance if you are in this graph’s most prominent group and test all your daily visits. It will take approximately 14 years for the smallest.

Classifying Qualitative And Quantitative Feedback

Quantitative feedback relies on numbers. You may make assumptions about site use once an A/B test yields enough basic dimensions. Say you’re running an A/B test on your comment landing page using the statistics above. Your control and variation have red and blue CTA buttons, respectively. More individuals are converting on your variability than the control.

Before each page gets 31,000 views, you can’t be sure whether the button color change makes consumers more inclined to purchase your version. It would help if you chatted with each prospect to understand their decisions and gain qualitative feedback. The only method to collect qualitative input then was one-way mirror focus groups. Marketers may maximize visitor engagement using numerous tools and strategies.

Make Use Of Survey Tools.

Asking clients about their user experiences using survey tools might help you understand their behavior. If the response is I need to know where to submit my information, or This button doesn’t function, you won’t need to hear it 31,000 times to update your post-click landing page. A few responses may help you determine why your conversions are poor on certain days. Use visitor input to predict what to modify, then run an A/B test to see whether it worked.

Use Live Chat

Like survey tools, 24/7 live chat reps may provide additional prospect information. A chat window with live chat features opens automatically in visitors’ browsers. This tells customers that you can aid them when they need it. If that occurs, they’ll likely ask for aid. Customers with the same issues may inquire, “Does your product have a warranty?” Investigate why. A page version that solves the case may be worth trying. Testing won’t be guesswork if you know what consumers want, and your new version will convert more.

Prioritize Major Changes

When you need more traffic and know which modifications will affect your exchange rate most, concentrate on the large ones. Take advantage of that traffic. Will a smaller logo affect your conversion rate? Unbelievable low. How many more people will click your red CTA button than the orange one? Probably few. Focus on traffic-boosting factors to maximize it.

Call Your Clients

Yes, most people prefer email, but you may still call them. It’s like Groove’s Alex Turnbull. Alex concluded that more than email and phone conversations with customers were needed. He signed up for programs to assist him with the numerous interactions ahead. He carried a phone, pen, and membership list. He attempted to contact all Skype and Doodle responders. He spent over 100 hours with consumers at Groove in four weeks discussing their needs. The outcomes are:

  • Many customers needed to realize what Groove could do since they described issues that existing capabilities might have handled.
  • Many miserable folks were made joyful by him.
  • He better understood Groove’s customer profiles, allowing the firm to target new markets.
  • He strengthened several client ties.
  • His quick “wow” impressed consumers. Many customer care issues were resolved in minutes, improving brand perception.
  • He improved Groove’s marketing copy. “We can only write marketing content that people care about by listening to our customers talk about the app, its advantages, and their personal experiences, issues, and objectives. To speak like our clients, we must talk to them.

To better understand your consumers, learn what they want and how to communicate online. Knowing this will save you from talking to 31,000 consumers. Tens of thousands of clicks were worth less than 500 brief discussions.

Get Heat Mapping Software.

Heat mapping software may help you maximize each journey by revealing how prospects behave. Hover, click, and spool maps show you which one your visitors are seeing, where they are clicking, and how far down your page they are scrolling. The main drawback is that this program requires many thousand visits to each page to establish correct predictions. To avoid this, Peep Laja recommends algorithm-based solutions like EyeQuant, Feng-GUI, and LookTracker. Publish a screenshot with them, and the app will suggest page improvements.

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