5 Quick And Simple Ways To Increase Referral Traffic 

When it comes to getting people to click on your website, search engines (mainly Google) still need to improve. This is not true, but ignoring traffic from listings, social media, and other websites would be very bad. This is especially true since more and more young people are looking for businesses on social media and because, on average, link traffic rose from 3% to over 10% of all website traffic. 

What Is Referral Traffic?

Referral traffic is visitors who found your site through a link on another site. The website you visited would count your visit as referral traffic if you clicked on the link at the beginning of this guide. Search and direct traffic are the other popular ways that people visit websites. People who click on search engine results are what bring in search traffic. Direct traffic arrives from people who type your website’s URL into their computer and go straight to it.

A Few Examples Of Link Traffic Sources Are

• Applications for social networks like Facebook, Twitter, etc…
• Online sites like Angi or Yelp
• Any website that isn’t a search engine, like a blog post

Why Is Traffic From Referrals Good?

You need to get more referral visitors to your business if you want it to grow because of these three things.

Generate More Potential Leads

Putting more link traffic means getting more people who might buy something to view your website. More people are coming in through your virtual door, though. They are people who found you by clicking on an interesting link. If the backlink they clicked on led them to your site, they would likely want to learn more about what you sell and buy it.

Get more search engine visitors. Search engines know your website is reliable if it has backlinks from other good websites. More search engine results pages will appear for you, and more people will visit them as your backlink profile and referral traffic grow.

Limit Your Dependency On Google

Google brings a lot of people to a site. But, depending too much on one source is risky since Google’s changes can significantly affect your traffic overnight. Increasing the number of link sources gives you more control over how well your site does. You can make up for a drop in traffic from one source, like search, with more traffic from another, like listings.

5 Techniques To Increase Referral Traffic

Publish Your Business In Online Directories

You can think of online listings as the digital version of phone books. People use sites like Yelp, the Better Business Bureau, and Angi (which used to be called Angi’s List) to find the businesses and services they need. It would help if you tried to get your site listed in as many places as possible. But you should also ensure that your contact details are current so people can reach you. You can easily make your ads even better by adding reviews, pictures, and details of your services. You can use our free Listings Grader to check your information immediately in over 20 of the best online directories.

Post As A Guest

With guest posts, getting people to visit your site from other sites is easy. It would help if you offered to write a blog post for websites that need content in return for backlinks. It’s best to do guest posts on sites similar to yours. That way, your content will be seen by people interested in it, bringing you excellent link traffic. Setting up a regular plan for guest posts is ideal because it will help you keep the traffic from those sources steady over time and bring more people to your website.

Make Press Messages

Press releases are a rapid and simple way to get a lot of new visitors from URLs that lead to your site. A press statement is a great way to inform people about an upcoming or significant event in your company’s history, like when a boss changes, or the company makes a purchase. But honestly, you can write about almost anything and make it sound important if you pay for a press release. When a business gets a new customer, some even send a news statement.

Utilize Social Networks

Also, social media sites are natural candidates for sending people to your site through referrals. Plus, you can choose from several choices that will fit your brand and crowd. For example, Facebook is great for reaching older people and planning parties. It’s geared toward younger people and lets you show off your movie skills. Of course, there’s LinkedIn if the people you want to reach are skilled. No matter what social media site you’re using, make sure that every post you make has a clear link to your website. That’s how you get people from social media apps to visit your site.

Create Linkable Content

Having the right bait to get backlinks and more traffic from other sites is essential. This time, we’re discussing things other websites want to connect to. People who write and sell love to link to the following types of content:

• Original data: Numbers from a poll or information your app collects
• Infographics: A list of numbers or a picture showing how something works
• Opinionated blog posts: A new look at a question that comes up a lot in your field

You should send your backlink bait to publications and thought leaders in your field so they can link back to your site.